A Juggalo (or Juggalette for women) is a fan of the hip-hop group Insane Clown Posse (ICP) and their record label, Psychopathic Records. The term, coined by ICP member Violent J in 1994, has evolved beyond a simple fan label to describe a distinct and often misunderstood subculture . Juggalos are known for their strong sense of community, referring to themselves as a "family," and for a unique aesthetic that combines horror movie imagery with clown-like face paint.

The subculture is characterized by a deep connection to ICP's "Dark Carnival" mythology, a series of concept albums that critique societal hypocrisy and elitism. Core tenets include an embrace of being an outsider, loyalty to the community, and a rejection of mainstream social hierarchies.

The term "Juggalo" originated during an Insane Clown Posse concert in 1994, when Violent J ad-libbed the word while performing the song "The Juggla." The name was quickly adopted by the fanbase. The subculture grew throughout the 1990s and 2000s, centered around ICP's music and the expanding roster of artists on their Psychopathic Records label.

A defining event for the community is the annual Gathering of the Juggalos, a multi-day music festival that began in 2000. Described by fans as a "Juggalo Woodstock," the event features performances, wrestling, and various contests, serving as the central hub for the subculture's community and traditions.

In 2011, the subculture gained national notoriety when the FBI's National Gang Threat Assessment controversially classified Juggalos as a "loosely-organized hybrid gang." This classification led to reports of individuals facing discrimination from law enforcement and employers. In response, ICP and thousands of their fans organized the Juggalo March on Washington in 2017 to protest the designation and demand they be removed from the gang list.

The Juggalo aesthetic is a distinctive fusion of horror , hip-hop , and circus or carnival imagery. It is designed to be confrontational and to visually signify membership in the community.

The most recognizable element of the Juggalo look is the use of clown-style face paint, typically in black and white, to create a sinister or demonic appearance. This practice is inspired by ICP's own on-stage look. Clothing is often merchandise from Psychopathic Records artists, particularly items featuring the Hatchetman, the running man logo for the record label. This logo is the primary symbol of the subculture and is worn on clothing, jewelry, and as tattoos. The fashion is otherwise casual, often drawing from hip-hop and skater styles.

Certain objects and rituals are central to the Juggalo identity. The most famous is Faygo, an inexpensive brand of soda from ICP's home state of Michigan. At concerts, ICP sprays thousands of bottles of Faygo into the audience in what is known as a "Faygo shower," a ritual that has been described as a "baptizing of poverty" that embraces the community's working-class roots. The call-and-response chant of "whoop, whoop" is used as a greeting and a sign of camaraderie among members.

The music of the Juggalo subculture is almost exclusively Horrorcore , a subgenre of hip-hop characterized by lyrics and imagery drawn from horror films and macabre themes. The scene is centered around the artists signed to Psychopathic Records, with Insane Clown Posse being the foundational act. Other key artists include Twiztid, Blaze Ya Dead Homie, and Anybody Killa. While the primary focus is on Horrorcore, there is also some overlap with Nu-Metal and other adjacent genres.